Logo System
Official Logo Variants
Use the correct logo variant based on background color and context. All files are available in SVG vector format.
Color Palette
Brand Colors
The B2TRANSLATE color system. Use these consistently across all brand touchpoints and marketing materials.
Best Practices
Usage Guidelines
Follow these rules to ensure the B2TRANSLATE brand is represented accurately and consistently everywhere.
Correct Usage
Always follow these
- Use official filesAlways download from this page. Never recreate the logo manually.
- Maintain clear spaceKeep padding equal to icon height on all sides of the logo.
- Ensure contrastUse white or mono variant on dark backgrounds for legibility.
- Scale uniformlyAlways scale the logo proportionally, preserving aspect ratio.
Incorrect Usage
Never do these
- Don't alter colorsNever change logo colors or apply custom tints or gradients.
- Don't distort or rotateNever stretch, skew, flip, or rotate in any direction.
- Don't add effectsAvoid shadows, glows, outlines, or any visual effects.
- Avoid complex backgroundsDon't place the logo over photos without a clear container.
Technical Notes
Sizing & specifications
- Minimum size: 80px wideBelow 80px the wordmark becomes illegible — use icon only.
- SVG for digital useUse SVG for all screen and web applications. Scales perfectly.
- Clear space = 1× icon heightMinimum padding equal to one icon height on all four sides.
- WCAG contrast 4.5:1Maintain accessibility standards per WCAG 2.1 guidelines.